Mirro Surpasses 20,000 Users in Romania

Bucharest, June 26, 2024 – Mirro, an all-in-one performance management solution, reveals its latest company results, showcasing significant growth in 2024 compared to 2023. Modern companies integrate this platform to keep people engaged and increase retention rates. New clients include Global Records, Pastel, Kubeark, and Seedblink.

Mirro is an HRIS SaaS solution created by Zitec to cultivate positive organizational cultures based on open communication, transparency, continuous improvement, and recognition. The platform helps companies retain and better engage their employees. In 2023, Mirro introduced new functionalities like internal communication and community support, making the solution attractive to FMCG, production, and retail companies.

Large companies, including eMAG, Lactalis, and Premier Restaurants Romania (the operator of the McDonald’s restaurant chain), have adopted Mirro to enhance team performance and improve company culture. Among Mirro's new clients, thanks to whom the platform has surpassed 20,000 users, are Global Records, Pastel, Kubeark, and Seedblink. With the help of these prominent names in the Romanian market, Mirro's user count increased by 200% year-over-year.

“We keep improving Mirro with new features that solve real business problems and help companies develop healthy cultures and strong, united teams with a heightened sense of belonging. This year, we will develop a module to help organizations gauge their employees' sentiments based on smart surveys. We will also continue to improve internal communication and performance management functionalities, integrating AI technology to assist our users. We are thankful to all our partners and users; their feedback is essential for Mirro’s development and growth,” said Simona Lăpușan, founder and CEO of Mirro

The possibilities offered by Mirro make the platform the preferred choice for more and more Romanian companies looking for an HRIS solution to create a strong organizational culture. Below are some examples of the new and improved features that Mirro has brought to companies.

Global Records: A comprehensive HR solution for a dynamic industry

Global Records decided to collaborate with Mirro to increase transparency and communication within the organization. The HR management solution will help Global Records improve the performance management process and integrate feedback and appreciation into the company's culture.

“In a dynamic work environment such as the music industry, transparency, fluid communication, and clarity on activities are essential. Mirro has provided us with exactly what we were looking for. The platform has helped us streamline onboarding and performance management processes and integrate feedback and appreciation into the company culture,”  said Olga Juverdeanu, General Manager at Global Records

Pastel: A smooth transition to efficiency

With the help of Mirro, Pastel transitioned from disparate tools to a unified HR solution. Mirro plays an essential role in Pastel’s journey toward performance improvement.

“With Mirro, we have quit disparate tools and smoothly and quickly transitioned to a single solution for human resource management. Employees easily embraced the platform due to its interactive nature, and the HR team received detailed training and constant support. Regarding Mirro's functionalities that led to our acquisition decision, their adaptability to our specific needs was decisive. From performance management to human resources planning, Mirro provided us with the necessary tools to improve our HR operations,” said Andreea Niculcea, Chief Operating Officer at Pastel

Kubeark: Transforming HR processes through innovation and flexibility

Kubeark decided to collaborate with Mirro due to its intuitive and flexible approach. By streamlining HR processes, the HR department can focus on employee development.

“To streamline HR processes within Kubeark, we decided to collaborate with Mirro, a platform recognized for its intuitive and innovative approach to human resource management. One of the key aspects that determined us to choose the platform is its flexibility. Thanks to a complex API, we can integrate Mirro with our platform, allowing us to fully automate HR processes,” said Mihaela Dumitru, HR at Kubeark.

Seedblink: Enhancing culture through performance management and continuous feedback

With Mirro's help, Seedblink has strengthened its performance culture by encouraging continuous feedback. Moreover, the platform's flexibility and the dedication of the Mirro team resonated with Seedblink's values.

“Mirro joined our journey as an understanding friend, ready to accompany us in building and encouraging a culture of performance and feedback. The flexibility of the Mirro team and their willingness to go the extra mile for us is unparalleled. One of our values is #makeithappen, and Mirro would certainly score high in this area if it were part of our team. They are, in a way,” said Alina Răcariu, HR Manager at Seedblink

Mirro's clients are at the heart of everything the team does, and they are incredibly grateful for these partnerships. Their trust in Mirro strengthens the team's commitment to solving business problems, such as low retention rates or a lack of community.

About Mirro

Mirro’s all-in-one performance management platform optimizes employee and business performance while streamlining HR operations. With a commitment to empowering businesses of all sizes, Mirro is a cutting-edge HRIS platform that combines advanced technology with intuitive design, catering to the diverse needs of modern workplaces.

The HRIS platform integrates performance management, company culture, feedback, recognition, people analytics, and workplace community features into a single solution. This innovative approach accelerates business outcomes, making Mirro the go-to solution for businesses aiming to prioritize their people and achieve exceptional results.

Mirro serves customers worldwide, including McDonald’s, E Co., Adore Me, eMAG, Public Inc., Hochland, Hyperfy, and Lactalis. You can learn more about how Mirro gets your teams thriving at: https://mirro.io/

About Global Records

With over five billion cross-platform streams in 2023 and multiple No. 1 hits in numerous countries, Global Records is the No. 1 independent label in the Central and Eastern Europe (CEE) market. Global Records produces, distributes, and promotes over 600 releases annually for top artists such as INNA, Antonia, Carla's Dreams, Minelli, Olivia Addams, Holy Molly, Gran Error, SICKOTOY, and others. The label is an integrated part of Global Platform, including Global Publishing, home of more than 60 writers & producers, Global Talent United - talent and influencers agency, Global Booking & Events - with festivals such as Beach, Please! & Hustle and Viva la Vidra film division.

About Pastel

Pastel is a Romanian communication agency with a strategic and creative approach, boasting 18 years of activity in the Romanian market, over 5,000 developed campaigns and projects, and a client portfolio spanning various sectors, including automotive, FMCG, services, industry, B2B, IT, NGOs, retail, etc. With a team of 40 professionals, the agency provides integrated communication services both in Romania and at a regional level.

About Kubeark

Kubeark is the AI automation platform of choice for businesses seeking to modernize their operations without the burden of complexity. With Kubeark, organizations can significantly reduce resource-intensive tasks, streamline workflows, and realize productivity gains of over 150% from automation efforts, all from one platform, rather than juggling multiple solutions. Kubeark radically transforms how large and medium-sized companies integrate and automate business processes, giving users the ability to automate end-to-end processes in just a few seconds.

About Seedblink

Seedblink is an all-in-one equity and investment platform that provides the infrastructure, financial services, and network coverage for European tech companies to access, manage, and trade equity at every growth stage.​ It is modern, data-driven, and Europe-savvy.